How To Measure Productivity In Service Industry
If y'all want your business to be successful, you demand to know how to measure employee productivity.
In this guide, I'll requite y'all some of the best tools, approaches, and strategies to utilize to track and measure employee productivity in your own organization.
Table of Contents
- What Is Employee Productivity?
- Endeavor.
- Results.
- Efficiency.
- Creating a Baseline Adding of Employee Productivity
- 1. Individual vs. collective.
- two. Output vs. input.
- 3. Goal vs. reality.
- Areas of Employee Productivity to Measure
- 4. Time.
- 5. Email.
- 6. Tasks.
- vii. Successes and tangible appurtenances.
- How to Measure Employee Workload (ix Best Tools)
- viii. EmailAnalytics.
- nine. Asana.
- 10. Basecamp.
- eleven. Trello.
- 12. Todoist.
- 13. Salesforce.
- 14. Pipedrive.
- 15. Toggl.
- 16. TINYpulse.
- 17. Self-reporting.
- Measuring Employee Productivity: Bonus Tips
- Related posts:
What Is Employee Productivity?
Permit'southward start high-level by defining what productivity is, or what it can be within your business.
These are the three dimensions I'd like to focus on:
Effort.
It's possible to guess an employee's productivity based on the level of effort they put into their job. For example, let's assume your part has the standard 9-5 schedule; if an employee comes in at 8, stays until 6, and doesn't appear to have a break, y'all might consider that employee more productive than a counterpart that shows upward tardily, takes a long lunch, and leaves early on.
Judging productivity by this metric alone is flawed, because it doesn't factor in how much value those hours are truly worth.
Results.
Yous can also judge productivity based on results. If you lot're running a manufacturing facility, you lot might use the number of products yous industry as a baseline for your productivity. Otherwise, you might look at the number of sales closed, the number of articles written, or the number of calls made, or even Gmail metrics.
This metric is in some means superior, considering it allows you to estimate how much value an employee is bringing your visitor—and subsequently all, productivity is all about judging relative value. Nonetheless, it does have weaknesses, since it ways some employees could exist wasting time or resources in the pursuit of those results.
Efficiency.
Efficiency requires yous to look at how much you've spent in club to get a certain result. For case, yous might look at how many hours of work it takes to reach a certain level of manufacturing or closed sales, or you might judge how many weeks it takes to complete a specific project.
Efficiency attempts to close the gap, letting you determine productivity every bit a rate over time, rather than a concluding measure in any manner.
Ideally, you'll be able to rails employee productivity in all of these dimensions at once.
Creating a Baseline Calculation of Employee Productivity
Let'southward offset with your conceptualization of productivity, since different businesses will accept different overall goals. You'll need to solidify your understanding of what "productivity" ways for your business organisation, and create an equation that allows you lot to determine whether or not an employee or your team is "productive."
one. Individual vs. collective.
First, yous'll need to determine whether you desire to focus on individual productivity or commonage productivity (or both). Collective productivity allows y'all to optimize high-level facets of your organization, such as squad dynamics, resource allocation, and policies and procedures.
It also gives your team a reason to work together. Focusing on private productivity allows you to better clarify each fellow member'south strengths and weaknesses. Information technology enables you to lookout man for potential problems proactively, and advantage your best-performing employees as well. Most companies are best served focusing on a blend of the two.
2. Output vs. input.
Y'all should also take a system that focuses on both output and input. Input includes things like how much you lot pay for your equipment, how much you pay your employees, and how many hours your employees are on the clock.
Output includes things like how many products yous've created, how much revenue you've brought in, or how many tasks you've completed.
3. Goal vs. reality.
When measuring productivity, you should also have an idea of what "productive" really means for your business, and for each of your individual employees. For example, yous might wait a sales employee making $50,000 a year to bring in $100,000 or more than in gross sales per year, or y'all might look a software developer to fix 10 bugs in a given shift.
Some of these goals are easier to quantify than others, simply you should have some kind of expectation in place. At the very least, yous can put a goal together based on your initial discovery stage.
Areas of Employee Productivity to Measure
Next, you'll need to consider which variables to plug into those equations. In other words, how are yous going to judge an employee'southward try, or results, or efficiency?
These are the main areas you should focus on:
4. Fourth dimension.
When most managers go serious about measuring employee productivity, they ordinarily gravitate toward time tracking. The idea is to rail not only when employees are working, only what they're working on during those hours.
This is beneficial because it gives you insight into how an employee is spending their time, and gives you an objective style to evaluate the "input" value of your eventual outputs; for example, you can see how long it took you to put together a customer proposal, or how long information technology took to finish a $three,000 project.
Fourth dimension tracking also has some weaknesses, nonetheless; most time tracking apps tin can easily be manipulated with retroactive changes or timer controls, and it can't ever help you pinpoint the nature of the productivity problem (if there is one). If you lot observe that fourth dimension direction is a problem with your employees, be sure to review these essential time management skills and cheque out our list of the best time management apps.
5. Email.
A amend way to track productivity is through employee email. With the right email analytics platform, yous can determine how many emails an employee is sending and receiving, who their top senders and recipients are, how long they spend writing and reading each email, and what their email thread composition looks like.
By crunching these numbers, yous can quickly determine what each of your employees' workloads looks like, and pinpoint key areas where email isn't existence used effectively. Encounter our list of email productivity tools for options on tracking employee email productivity.
6. Tasks.
If you lot take a projection management platform, or if a office can exist reduced to a sequence of private assigned tasks, you can use the completion of tasks and projects to evaluate productivity.
This is useful because it ties productivity to a trackable objective, but can get complicated, since those objectives aren't universally equal; for example, ane employee might fix 20 small bugs, while another focuses on one large bug in the same timeframe.
It'southward hard to compare these employees' productivities against each other without earthworks into the details.
vii. Successes and tangible appurtenances.
You can also track productivity in terms of other successes, or tangible goods. These will vary tremendously based on your industry; for example, y'all might rail the number of gears you manufacture, the number of sales you shut, or the number of ads or logos designed within a given timeframe.
This metric is best used in industries that have predictable, tangible, and/or countable results that are of import to their overall functioning.
To get the best of all worlds, it's best to track a combination of these metrics at the same time.
How to Measure Employee Workload (ix All-time Tools)
The next affair you need to worry about is measuring productivity in an objective and consistent, reliable way. Thankfully, there are many employee productivity tracking tools that allow you to practice this, which range from wide business organisation analytics tools to employee monitoring software.
I cover some of these in my mail on how to know if remote employees are working, so brand certain to check that out next.
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These are some of my best recommendations if you're looking for an employee productivity tracker for how to appraise workload of employees:
viii. EmailAnalytics.
EmailAnalytics (okay, then I'm biased 😘) gives you insight into how your employees are sending and receiving electronic mail. With it, you'll run into a visual breakup of multiple fundamental metrics (including emails sent/received, busiest times of the day/calendar week, boilerplate words per e-mail, average response time, etc.), and be able to track how those metrics change over fourth dimension.
It'southward ideal for not only tracking and measuring productivity, but also figuring out how to improve that productivity over time. Think of it as an employee productivity figurer.
9. Asana.
Asana is a project management platform that allows you lot to create individual workspaces, and assign tasks within those workspaces. Information technology'south highly customizable, which is ideal if your team has unique needs, and is perfect for tracking how many tasks your employees are completing (and how they're completing them).
If you're looking for a fourth dimension tracking solution as well, you'll have the opportunity to integrate 1. Nosotros utilise Asana and created a consummate guide to Asana, so cheque it out!
x. Basecamp.
Basecamp has been a leading name in project management for years, and for adept reason. It has a broad range of features, and so information technology appeals to many types of businesses, and uses discussion boards to organize letters between employees, clients, partners, and other contacts.
Again, the idea here is to track employees' completion of tasks and projects as a mensurate of relative productivity.
11. Trello.
Trello is another project management platform, and possibly one of the most intuitive ones on this listing. With it, you lot'll create lists of cards that y'all can drag and driblet to different phases of completion on a fully customizable screen.
You can create different boards for different projects or for different teams, but unfortunately, in that location's no built-in time tracker. If yous use this platform, you'll probably want to use it in conjunction with some other method of analyzing productivity.
12. Todoist.
Todoist is a simpler platform yous tin can use to organize your team'southward tasks, files, and intercommunications. It also comes with a born activity log, and several data visualization features that allow you to hands determine how your team is performing as an admin.
It also features an integration with Gmail, so information technology's even more than user-friendly for your squad—though you won't be able to track emails with this platform.
13. Salesforce.
Salesforce has made a name for itself as the ultimate customer relationship management (CRM) platform. It's a fleck on the pricey side, but with the sheer number of customizations possible with the platform go far a potential fit for whatever concern.
Information technology's ideal to track the successes of your squad, whether y'all're focusing on closed sales, client retention, or other metrics.
14. Pipedrive.
Pipedrive is another CRM platform that's a bit less expensive. It integrates with email, and then you'll have access to some email tracking features, and you'll have an intuitive interface yous tin apply to track the progress of your sales and marketing teams.
15. Toggl.
If yous're looking for a simpler, less expensive platform to give you a baseline in time tracking, try Toggl. It's a platform that specializes in team-based time tracking, and is fairly easy to implement, without all the bells and whistles (or costs) of a more than robust project management platform.
16. TINYpulse.
If y'all're interested in something a little different, you can try TINYpulse. This platform categorizes itself as an employee engagement app, which asks your employees for feedback at periodic intervals.
You lot tin use these cocky-reported metrics to see what your team is doing, how they're handling their respective workloads, and gauge their level of morale all at one time.
17. Cocky-reporting.
If you're looking for a simpler, admitting less objective platform, you could also establish your own cocky-reporting system. For example, you might encourage your employees to send you a list of their daily accomplishments at the cease of each workday, or utilise forenoon meetings to get a experience for how anybody is working, and how your workloads are balanced.
With a tool or selection of tools in place, you should showtime by getting a baseline measurement—otherwise, you lot won't accept a command that you lot can apply to approximate the effectiveness of your employee productivity improvement strategies. Then, take consistent measurements over time so you can see how your employees ameliorate.
Likewise, continue in heed that the tools I've listed hither are just the tip of the iceberg—at that place are dozens of other fourth dimension trackers and project management platforms to choose from.
Measuring Employee Productivity: Bonus Tips
I desire to get out you with a handful of tips you tin use to runway employee performance more than finer:
- Understand personal limitations. A team fellow member whose productivity lags behind the others isn't necessarily lazy or incapable; there may exist personal limitations at play that make them less qualified for this work. For example, if they're having problem endmost sales, they may perform meliorate if they step into a supportive function, drafting service agreements or facilitating active client relationships.
- Find solutions, non bug. It'southward piece of cake to spot pain points, flaws, and problems when y'all start looking into your employees' productivity, but if you lot focus exclusively on the issues, you're going to brood resentment within your team. Instead of pointing out problems, try to find solutions proactively. For example, if you detect an employee is spending far as well much time on email, suggest that they spend a few hours each day away from their email platform, or give them tips on how to write more concise messages.
- Be transparent. Y'all can effort to rail your employees secretly, but it's better to be open and transparent most it. Doing so volition make your employees feel more trusted and respected, and will actively encourage them to work harder. Make it clear that they're not going to succeed or fail inside the company based solely on a unmarried productivity metric.
- Update your tracking and thinking regularly. Your offset solution probably won't be the best solution. It'southward going to take time for you to experiment with different productivity analytics tools, figure out your squad dynamics, and make up one's mind which metrics are truly near representative of "productivity" in your system. Keep brainstorming new solutions and approaches, and don't be afraid to tinker with the system you have in place—even if information technology seems like it's working. And suit your tracking based on circumstances; for example, if your goal is to monitor employees working from home, the tracking solutions you employ will need to be updated accordingly.
Maximizing employee productivity is 1 of the most important steps you can have to ensure the success of your business, and now that you know how to rails and measure employee productivity, yous can motility on to implementing the strategies necessary to improve information technology.
You tin can first by signing up for a costless trial of EmailAnalytics, which can help you empathise how your employees are using e-mail. From there, you can take a snapshot of your team's current level of productivity, and use whatever productivity-enhancing strategies yous can uncover to facilitate positive changes inside your squad.
Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and diverse other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. He keynoted the 2013 MarketingProfs University, and won the "Entrepreneur Blogger of the Yr" honour in 2015 from the Oxford Centre for Entrepreneurs. In 2010, he founded a marketing bureau that appeared on the Inc. 5000 before selling information technology in Jan of 2019, and he is now the CEO of EmailAnalytics.
How To Measure Productivity In Service Industry,
Source: https://emailanalytics.com/17-ways-to-track-measure-and-calculate-employee-productivity/
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